Google Analytics Tutorials 6
Feature of Google Analytics
Feature of Google Analytics
To use the Google Analytics hassle free you should first learn about the Feature of Google Analytics. It is beneficial for the beginners to first know about all the feature of Google Analytics.
Google analytics consist of a number of ways in which user can customized the data. Users can track a wide variety of structured and unstructured data through customization such as custom variables, custom metrics, calculated metrics, etc. These are all available in Google analytics.
You can also upload external data in Google analytics from outside source to merge with the existing data. For uploading the data you can use step by step interface available in Google analytics.
Google analytics also has features of data onboarding integrations. The integrations are done with adwords, adsense and Google search console.
Google analytics also features user access control. It means that for a website you can make different user some can view and manage data while some can analyze and interpret the data. You can divide the functions with different user.
Data Collection, visualization and reporting
Google analytics provide a range of technique to access the data. It has an official mobile application so the owner can access the data on the go. Adding to these email notification and alerts are also available. As discussed earlier Google analytics has integration with other resources such as adwords, adesnse and search console so user can also check data in these products.
It also allows you to filter out the collected data. You can set the specific date for which you want the data, so that you can track the progress of your website properly.
In the fast pace world of mobile application is a much needed thing because people can perform their task on the go. Google analytics has covered this aspect also. It has free mobile with unlimited access to all the parameters and it keeps a track of all the happening of the site.
One of its most salient features is the real time reporting. Owner of the website can all the details of the user at any specific time.
Another salient feature of Google analytics is the user flow reporting. It gives a detailed analysis of the visitors visiting the site and its direction of flow. So owner of the website gets an idea of how their user is flowing through their website.
To analyse the data properly many visualization tools are also there such as graphs, pivot charts, pie charts, bar graphs, etc. to make the data look more convenient and it easy to analyze. You can also customize the charts and graphs according to their convenience.
Google analytics provide the location, age, gender, etc. of the visitors and you get to know about their interest and their behavior. So for marketers it is a good thing because they can use re-marketing of their product to those visitors. For example if a person who visits your site looks for something then you can use re-marketing which means you can show advertisement of your product in whichever websites he opens in future he will get to see your product.
Google analytics also provide a detection tool which acts as a health support to your website. It detects any problem related to usage, tracking, etc, automatically.
Google analytics also feature some predictive analytics tools. It helps you generate some lead and tells who is the most probable among the visitors whom you can convert.