Basics of SEO 9
Understand About Off-page SEO
Overview About Off-page SEO
- There are more and more option and ways to increase the traffic on your website.
- Off-page SEO technique can increase your website rank using link building.
Suggestions for link building:
- Your content should be reliable.
- Share on social media
- Create blog for your website.
- Publish newsletter about your website updates.
- Do some original research when you right content.
How does Google understand which one is important and which one is not important?
So, for understanding that Google use an algorithm that has two hundred plus factors on it and Google uses all of them to come up with this certain thing called page rank and according to the page rank ,all these website are ranked whenever somebody is searching for the service and product that these guys are offering.
What are the major components of Pagerank?
It is a system of links that Google look at how many people are referring particular website and referring on Internet world. Also, through providing a link to the more your website is referred by other website a higher page rank you will get and Google calculate the referrals through the links that one particular website as toward your website.
There are 3 major components of Pagerank:
- Meta Data ,Text & Alt tags
- Link & Navigation
Get as many incoming links as possible:
The more number of links you create can drive traffic on your website , but you need to aware and common sense that which place is good and which place is not good for my website . Like many sites offer their users to buy certain number of links like paid directory submission . Using this paid services to create link for your website is the waste of money. In addition, Google does not support this kind of activity and may be you penalized by google.
Get links with pages with higher Google rank:
The more relevant contents can increase your website users. your satisfied users can refer to others to visit your site . The benefits of that is more referral link on you site will rank your website in google .
Interlink Site’s pages:
A specific content of a specific page is can describe your website other pages quality and content .so you can interlink your page by making text reference.
What are the benefits of ‘Off-Page SEO’ to website owners?
A effective off-site SEO strategy will produce the following benefits to website owner:
- Increase in Rankings – The website will rank high in the search engine pages and this meaning is more traffic.
- Increase in Page Rank – Google has 200+ factors to rank a page. the page between 0 and 10 which specifies the importance of a website in the search engines eyes.
- More Exposure – Higher page rank means greater publicity.because when your website will get top position its means you have more visitors more referrals and your website is more popular than others.
The birth of Black Hat SEO
According to SEO , black hat SEO is very aggressive way and strategies to increase the traffic on your website. Black hat seo only concentrate on search engine’s working habits. This is not focus on human audience. Hence, Black hat seo is not approved by search engine and they will punish you for this type of activity. May be possible that google will block your site.
Hence, Google has many techniques identify Black Hat techniques. with the introduction of Panda, Penguin and Hummingbird (that’s how the Google Algorithm releases are called), they have managed to solve the problem and protect their search engine results from spammers.