Basics of SEO 9
Keyword structure and Keyword research
What is Keyword and How it Helps in SEO of Blogs?
Keywords are the most important factor for any post keyword research is very important. Without keyword research, On-page optimization is waste of time.
What are the keywords? Hence, Keywords are the words or phrases that people type in search engine while searching anything.
Without keywords, you can’t rank your blog post or website in Search Engine Page Results (SERP’s).
So friends, before writing any blog post, Search the related keywords that are using to search your products, information, service etc.
There are many Keyword Research Tools like:
- Keywords planner
It is a traffic estimator tool. Keyword planner shows the information about the keyword like its competition, searches, suggested bid etc. This tool is more focused on to make easier for advertisers. But you can use this tool to know how many searches are going through and what the competition of the keyword is. And it is a free tool.
KWFinder is a keyword research and analysis tool. It shows long tail keywords that are very beneficial for the search engine ranking. People are searching their most of the queries with long tail keywords. It is also a free tool for keyword research
3. Moz’s Keywords Explorer
This tool helps you to get keyword ideas, SEO competition, accurate monthly searches etc. It has premium version also. If you want to use MOZ’s keywords explorer than paid version is beneficial.
Use above tools for keywords research and made a bucket of all keywords related to your niche and put all keywords and phrases in your blog post.
Write every blog post more than 300 words. SEO says to make a blog post of 300 words but according to me write every blog post around 1000 words and use different-different types of keywords in it. This makes very easy to rank your blog post on search engines.
And also use 3 to 4 internal links in your article. About internal link, we learn in brief in the next lesson.
So, for better on-page optimisation do keyword research and spread keywords in the article with the meaningful sentences.