Basics of SEO 9
Basic Factors Of Onpage SEO
In this lesson, you learn the basic factors of Onpage SEO that affect very much like URL structure, permalinks, meta description, title tags, headings, structure data, anchor text etc.
URL structure and Permalinks
It is very important to have optimized URL structure and Permalink. People hate complicated things, so, to impress viewers keep things easy and attractive. Pick the URL which is user-friendly because both viewers and crawls don’t want to read rubbish URLs and Permalinks. So, keep it simple and sober.
- URL should be short and easy to spell.
- Keep them related to your content.
- Try to remove stop words between the Permalink and URL.
- Use keywords in URL
- Focus on the wording of the URL.
- Ignore to use numbers in the URL.
Meta Description Optimisation
They are not officially ranking factor but Meta Description is the 1st impression on the viewers. So, you can imagine how much important it is. Without any attractive Meta Description, you can’t oblige any viewer to click on your post.
Once you rank in the 1st position of search engine than what? Your goal is to sell product, service or provides information. So, without optimising Meta description you can’t reach your predetermined goal.
According to me, the Meta description should be 160 characters. It can be of any length but search engine generally snippets the Meta description of up to 160 characters. So, for you, it is best to keep Meta descriptions of 160 characters. In Addition, also try to put keywords in the meta descriptions.
Title Tag Optimization
Title tags are the core part of SEO just like Meta description.
Title Tags are not only an important part of on-page SEO, it is extremely significant part of user experience as well as.
Heading is most important thing in any post. Use headings in every post.
For SEO Heading 1 use only one time, heading 2 may be use twice or thrice, heading 3 can be use five to six time, and rest of headings can be use unlimited time.
But keep in mind that use heading according to the length of your article. and In at least one heading there should be focus keywords exist. In addition try to add other keywords in headings also.
Structure data is the extra information about your niche. Structured data allows search engines to not only crawl your site, but to truly understand it.
It is very important thing if you are not using structured data as a part of SEO strategy in your website, then your business is missing out an important opportunity to rank higher in search engine page results.
Anchor Text Optimization
Anchor text refers to that text in your article which is clickable text in a hyperlink. For the best practice of SEO use anchor text to the relevant page your are linking.
Proper use of anchor text can help the page you linked to rank for those keywords in search engine also. On the other hand is useful to your customer to find another information about your niche. And also It decreases the bounce rate of your website.
So, Use above defined factors make your website adorable to google so that it rank quickly. Google loves these factors and if you are using it in well defined manner then you will rank quickly.